The web is all about story telling. From Facebook to Wikipedia, and even through to sites like Amazon with its endless warehouse of described products - everyone's got a story to tell you about
Why is it then that I hear so often from charities that they feel they struggle to access the vast benefits the web has to offer? The tumbling price of smart phones are putting the opportunity to find something in a moment in to millions of new hands every day.
Charities, with their missions to improve the lives of others are brimming with more inspirational stories than the features of a new electric toothbrush. The web also offers the world access to the valuable support charities can offer people 24 hours a day at no extra cost. So what is happening?
I read an interesting article the other day which seemed to suggest that charities investing in social media is often a waste of resource for attracting donors. The article instead advises charities to invest in Search Engine Optimisation (SEO) and Google Adwords (Google's advertising mechanism). For me, Social Media and SEO are part of the same bigger picture of attracting and engaging people with your cause - from recruiting to your mission and everything in between. This blog is just as relevant for anyone wanting to improve their confidence and results from social media.
From my own experience of being Interim CEO of a charity who was well known for its innovative use of social media to engage with its membership, the donor argument is a little narrow for me. There are three things which are often overlooked before you even get to the kinds of results a charity might expect from investing in social media. In this article we will explore Purpose. In the next posts I'll share about how to upskill your fabulous people and how to fix the leaks in process / funnel that can haemorrhage visitors to your online.
Some examples & starting points:
Let's have a chat
In the meantime if you would like to have a chat about making the most of online and what it can offer your organisation, including strategy workshops, an impartial view of your current strategy, staff training and hands on help to get you tuned up, just start a project with an enquiry today
Copyright and all photography: Ed Moss 2016